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First I will explain what contextual advertising is. Contextual advertising means the advertising of products on a website according to the content the page is displaying. For example if the content of a website was information on a Ford truck then the advertisements would be for Ford trucks for sale, or Ford servicing etc. It picks up the words on the page and displays ads that are similar to those words.
Who can use contextual advertising on their website? Any one with content. Real content. Meaning not links or pictures but word content. There are several companies out there that offer contextual advertising programs. Some of the big ones include Yahoo and Google. Although Yahoo contextual advertising is currently only open to US publishers.
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When you browse through videos at YouTube, which do you usually click first: one with around 10 views or one with around 75,000 views? If you’re normal, then you’re much more likely to click on YouTube videos that have a lot of clicks already. The logic is simple. The more views a video has, the more interesting the video must be. After all, why would a video gain so many views if it’s dull or uninteresting, right? Indeed, the bandwagon mentality works very well at YouTube – so why not use it to market your videos at YouTube?